Ariat is a global leader in performance footwear, clothing and equestrian wear, known for combining innovative technology with timeless country style. Founded in 1993 and inspired by the legendary racehorse Secretariat, Ariat was built on the idea of creating a new breed of boot, one that delivers both comfort and durability in demanding environments.
Designed with input from athletes and outdoor professionals, Ariat products incorporate advanced footwear technology to support performance both in and out of the saddle. From expertly crafted leather boots to technical clothing and everyday countrywear, each piece is built with precision, functionality and long-lasting quality in mind.
Whether you’re working outdoors, riding, or simply embracing country life, Ariat offers dependable footwear and clothing that blends innovation with classic design.
Why Choose Ariat?
- Performance-led footwear and clothing
- Advanced comfort and durability technology
- Designed for equestrian, outdoor and country lifestyles
- Trusted globally by riders and outdoor professionals