{"title":"Eton Shirts","description":"\u003cdiv class=\"prose\"\u003e\n\n\u003cp\u003eShop Eton at Rufford's and discover luxury men's shirts crafted with exceptional precision, premium materials and timeless Scandinavian design. Renowned for outstanding quality and innovative wrinkle-resistant finishes, Eton creates shirts that combine impeccable tailoring with effortless comfort for business, formal occasions and refined everyday wear.\u003c\/p\u003e\n\n\u003ch2\u003eOfficial Eton Stockist at Rufford's\u003c\/h2\u003e\n\n\u003cp\u003eFounded in Sweden in 1928, Eton has spent almost a century perfecting the art of shirtmaking. Every shirt reflects the brand's dedication to craftsmanship, innovation and exceptional attention to detail, from carefully selected Extra Long Staple cotton to precision pattern matching and meticulous construction.\u003c\/p\u003e\n\n\u003cp\u003eToday, Eton is recognised worldwide for producing some of the finest men's shirts available, trusted by professionals and style-conscious men who value quality, comfort and timeless design.\u003c\/p\u003e\n\n\u003ch2\u003eLuxury Shirts, Perfected Since 1928\u003c\/h2\u003e\n\n\u003cp\u003eEton combines Swedish design principles with Italian-inspired elegance to create shirts that are as comfortable as they are refined. Signature wrinkle-resistant finishes, premium cotton fabrics and expertly tailored fits ensure every shirt maintains its appearance throughout the day while delivering exceptional comfort.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're dressing for the office, a formal event or an evening out, Eton shirts offer understated luxury and effortless versatility.\u003c\/p\u003e\n\n\u003ch2\u003eExceptional Craftsmanship\u003c\/h2\u003e\n\n\u003cp\u003eEvery Eton shirt is developed with uncompromising attention to detail. From perfectly matched patterns and durable button construction to carefully engineered collars and cuffs, every element is designed to deliver outstanding quality and long-lasting performance.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Choose Eton?\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eLuxury men's shirts crafted since 1928\u003c\/li\u003e\n\u003cli\u003ePremium Extra Long Staple cotton fabrics\u003c\/li\u003e\n\u003cli\u003eSignature wrinkle-resistant finishes\u003c\/li\u003e\n\u003cli\u003eExceptional tailoring and attention to detail\u003c\/li\u003e\n\u003cli\u003eTimeless Swedish design with Italian-inspired styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is Eton known for?\u003c\/h3\u003e\n\n\u003cp\u003eEton is internationally recognised for producing luxury men's shirts that combine premium cotton fabrics, exceptional tailoring and innovative wrinkle-resistant technology with timeless Scandinavian design.\u003c\/p\u003e\n\n\u003ch3\u003eAre Eton shirts good quality?\u003c\/h3\u003e\n\n\u003cp\u003eYes. Eton is regarded as one of the world's leading premium shirtmakers, with a reputation built on outstanding craftsmanship, carefully selected materials and meticulous attention to detail.\u003c\/p\u003e\n\n\u003ch3\u003eWhere can I buy Eton shirts in the UK?\u003c\/h3\u003e\n\n\u003cp\u003eYou can shop authentic Eton shirts online at Rufford's, with a carefully curated collection of premium men's styles for business, formal occasions and everyday wear.\u003c\/p\u003e\n\n\u003c\/div\u003e","products":[{"product_id":"eton-geometric-signature-twill-shirt","title":"Geometric Signature Twill Shirt","description":"\u003cp\u003eThe Eton Geometric Signature Twill Shirt brings distinctive pattern to smarter dressing, crafted from 100% organic cotton with a medallion-inspired geometric print. Eton's Signature Twill provides a smooth feel and crisp appearance, while its wrinkle-resistant finish helps the shirt stay neat throughout the day.\u003c\/p\u003e\n\u003cp\u003eCut in a Contemporary Fit, it has a regular silhouette with light tailoring, a straight cut and a defined yet generous waist for comfortable movement. The patterned finish gives traditional tailoring a fresh direction. Pair with tailored trousers and a jacket for business, dinners or occasions that call for a more considered look.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"Dark Blue \/ 15 3\/4 \/ Contemporary","offer_id":55043180659015,"sku":"10-10001579127-Dark Blue-15.75","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Navy Blue \/ 15 3\/4 \/ Contemporary","offer_id":55043180691783,"sku":"10-10001580428-Navy Blue-15.75","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ 16 1\/2 \/ Contemporary","offer_id":55043180724551,"sku":"10-10001579127-Dark Blue-16.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 17 1\/2 \/ Contemporary","offer_id":55043180757319,"sku":"10-10001580428-Navy Blue-17.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Dark Blue \/ 17 1\/2 \/ Contemporary","offer_id":55043180790087,"sku":"10-10001579127-Dark Blue-17.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Navy Blue \/ 17 3\/4 \/ Contemporary","offer_id":55043180822855,"sku":"10-10001580428-Navy Blue-17.3\/4","price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/NavyGeometricSignatureTwillShirt-1.avif?v=1791204812"},{"product_id":"eton-houndstooth-check-flannel-shirt","title":"Houndstooth Check Flannel Shirt","description":"\u003cp\u003eThe Eton Houndstooth Check Flannel Shirt brings soft texture and relaxed tailoring to cooler-day dressing, crafted from 100% cotton Canclini flannel. Double-twisted yarns are brushed on both sides for a smooth, soft feel, while the woven houndstooth pattern gives the fabric distinctive character.\u003c\/p\u003e\n\u003cp\u003eEton's Casual Fit creates a regular silhouette with a shorter curved hem, designed to work tucked in or worn loose. A wide spread collar, rounded single cuffs and engraved \"Eton 1928\" buttons complete the design. Pair with chinos or denim for relaxed weekends, lunches and smart-casual occasions.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"Mid Grey \/ M","offer_id":55043196649799,"sku":"10-10001542914-Mid Grey-M","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ M","offer_id":55043196682567,"sku":"10-10001542924-Mid Blue-M","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Grey \/ L","offer_id":55043196715335,"sku":"10-10001542914-Mid Grey-L","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Mid Blue \/ L","offer_id":55043196748103,"sku":"10-10001542924-Mid Blue-L","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Grey \/ XL","offer_id":55043196780871,"sku":"10-10001542914-Mid Grey-XL","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ XL","offer_id":55043196813639,"sku":"10-10001542924-Mid Blue-XL","price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/MidBlueHoundstoothCheckFlannelShirt-1.avif?v=1791199638"},{"product_id":"eton-solid-flannel-shirt","title":"Solid Flannel Shirt","description":"\u003cp\u003eThe Eton Solid Flannel Shirt brings softness and structure to relaxed dressing, crafted from 100% cotton flannel woven in Italy from double-twisted yarns. Gently brushed for a soft, cashmere-like feel, the fabric retains a distinctive twill texture while providing comfortable warmth for cooler days.\u003c\/p\u003e\n\u003cp\u003eCut in Eton's Casual Fit, the shirt has a relaxed silhouette with a curved hem that works equally well tucked in or worn loose. A pointed collar, rounded single cuffs and branded horn-colour buttons complete the design. Pair with chinos or denim for weekends, informal lunches and smart-casual days.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"Light Blue \/ M","offer_id":55043271524679,"sku":"10-10001543420-Light Blue-M","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ M","offer_id":55043271557447,"sku":"10-10001543425-Mid Blue-M","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ M","offer_id":55043271590215,"sku":"10-10001543430-Beige-M","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ L","offer_id":55043271622983,"sku":"10-10001543420-Light Blue-L","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Mid Blue \/ L","offer_id":55043271655751,"sku":"10-10001543425-Mid Blue-L","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ L","offer_id":55043271688519,"sku":"10-10001543430-Beige-L","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ XL","offer_id":55043271721287,"sku":"10-10001543420-Light Blue-XL","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ XL","offer_id":55043271754055,"sku":"10-10001543425-Mid Blue-XL","price":180.0,"currency_code":"GBP","in_stock":false},{"title":"Beige \/ XL","offer_id":55043271786823,"sku":"10-10001543430-Beige-XL","price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/LightBlueSolidFlannelShirt-1.avif?v=1791202117"},{"product_id":"eton-striped-oxford-shirt","title":"Striped Oxford Shirt","description":"\u003cp\u003eThe Eton Striped Oxford Shirt takes its cues from traditional Ivy dressing, combining a relaxed shape with durable 100% cotton Oxford fabric. Garment washing softens the fabric for greater comfort from the first wear, while the regular Ivy Fit and curved hem create an easy everyday silhouette.\u003c\/p\u003e\n\u003cp\u003eA button-down collar and cut-corner chest pocket reinforce its casual character, with a back box pleat allowing comfortable movement. Rounded single cuffs, a hanger loop and heritage-logo side gusset complete the Eton detailing. Wear it tucked into chinos for a smarter finish or loose with denim for relaxed weekends.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"Mid Blue \/ M","offer_id":55043352625479,"sku":"10-10001545325-Mid Blue-M","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ L","offer_id":55043352658247,"sku":"10-10001545325-Mid Blue-L","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ XL","offer_id":55043352691015,"sku":"10-10001545325-Mid Blue-XL","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Mid Blue \/ XXL","offer_id":55043352723783,"sku":"10-10001545325-Mid Blue-XXL","price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/StripedOxfordShirt-8.avif?v=1791203546"},{"product_id":"eton-textured-twill-effect-shirt","title":"Textured Twill Effect Shirt","description":"\u003cp\u003eThe Eton Textured Twill Effect Shirt offers a refined alternative to traditional dress shirts, crafted from 100% organic cotton with a pronounced twill texture and a soft feel. Its wrinkle-resistant finish helps maintain a neat appearance throughout long working days and smarter occasions.\u003c\/p\u003e\n\u003cp\u003eA cut-away collar gives the shirt a sharp, versatile profile, complemented by clean single cuffs. The richly textured fabric adds depth while retaining the polished character expected from Eton. Wear it with tailored trousers and a jacket for business settings, or pair with smart chinos for dinners, events and evenings out.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"White \/ 15 1\/2 \/ Contemporary","offer_id":55043371532615,"sku":"10-10001577600-White-15.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 15 1\/2 \/ Contemporary","offer_id":55043371565383,"sku":"10-10001577622-Light Blue-15.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 15 3\/4 \/ Contemporary","offer_id":55043371598151,"sku":"10-10001577600-White-15.75","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 15 3\/4 \/ Contemporary","offer_id":55043371630919,"sku":"10-10001577622-Light Blue-15.75","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16 \/ Contemporary","offer_id":55043371663687,"sku":"10-10001577600-White-16","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 16 \/ Contemporary","offer_id":55043371696455,"sku":"10-10001577622-Light Blue-16","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16 1\/2 \/ Contemporary","offer_id":55043371729223,"sku":"10-10001577600-White-16.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 16 1\/2 \/ Contemporary","offer_id":55043371761991,"sku":"10-10001577622-Light Blue-16.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 17 \/ Contemporary","offer_id":55043371794759,"sku":"10-10001577600-White-17","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 17 \/ Contemporary","offer_id":55043371827527,"sku":"10-10001577622-Light Blue-17","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 17 1\/2 \/ Contemporary","offer_id":55043371860295,"sku":"10-10001577600-White-17.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 17 1\/2 \/ Contemporary","offer_id":55043371893063,"sku":"10-10001577622-Light Blue-17.5","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 18 \/ Contemporary","offer_id":55043371925831,"sku":"10-10001577600-White-18","price":180.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 18 \/ Contemporary","offer_id":55043371958599,"sku":"10-10001577622-Light Blue-18","price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/WhiteTexturedTwillEffectShirt-1_dc822330-0940-4759-8734-5b323eb75782.avif?v=1791198452"},{"product_id":"eton-paisley-effect-signature-twill-shirt","title":"Paisley Effect Signature Twill Shirt","description":"\u003cp\u003eThe Eton Paisley Effect Signature Twill Shirt brings subtle character to smarter dressing, crafted from 100% cotton with paisley contrast fabric inside the collar and cuffs. Eton's Signature Twill has a distinctive diagonal texture, smooth feel and wrinkle-resistant finish designed to maintain a neat appearance throughout the day.\u003c\/p\u003e\n\u003cp\u003eCut in a Contemporary Fit, the shirt has a regular, lightly tailored silhouette with a defined yet generous waist. A cut-away collar, single cuffs and tonal buttons complete the design. Wear it with tailoring for business or formal occasions, allowing the paisley detailing to provide a considered finishing touch.\u003c\/p\u003e","brand":"Eton","offers":[{"title":"White \/ 15.5 \/ Contemporary","offer_id":55043555361095,"sku":"10-10001581700-White-15.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 15.5 \/ Contemporary","offer_id":55043555393863,"sku":"10-10001581721-Light Blue-15.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 15.75 \/ Contemporary","offer_id":55043555426631,"sku":"10-10001581700-White-15.75","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 15.75 \/ Contemporary","offer_id":55043555459399,"sku":"10-10001581721-Light Blue-15.75","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16 \/ Contemporary","offer_id":55043555492167,"sku":"10-10001581700-White-16","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 16 \/ Contemporary","offer_id":55043555524935,"sku":"10-10001581721-Light Blue-16","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 16.5 \/ Contemporary","offer_id":55043555557703,"sku":"10-10001581700-White-16.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 16.5 \/ Contemporary","offer_id":55043555590471,"sku":"10-10001581721-Light Blue-16.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 17 \/ Contemporary","offer_id":55043555623239,"sku":"10-10001581700-White-17","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 17 \/ Contemporary","offer_id":55043555656007,"sku":"10-10001581721-Light Blue-17","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 17.5 \/ Contemporary","offer_id":55043555688775,"sku":"10-10001581700-White-17.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 17.5 \/ Contemporary","offer_id":55043555721543,"sku":"10-10001581721-Light Blue-17.5","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"White \/ 18 \/ Contemporary","offer_id":55043555754311,"sku":"10-10001581700-White-18","price":140.0,"currency_code":"GBP","in_stock":true},{"title":"Light Blue \/ 18 \/ Contemporary","offer_id":55043555787079,"sku":"10-10001581721-Light Blue-18","price":140.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/files\/WhitePaisleyEffectSignatureTwillShirt-1.avif?v=1791200775"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0865\/9206\/1767\/collections\/Collection-Eton.jpg?v=1791203991","url":"https:\/\/ruffords.com\/collections\/eton.oembed","provider":"Rufford's","version":"1.0","type":"link"}