A smart new look for Rufford’s Country Lifestyle

28th March 2021

Our Mission: To help you live country life to the full, by providing practical and stylish designer country wear for living, working and playing in the countryside.

Some of you may have noticed things looking a little different around here…



Over the last few months, we’ve been working our knitted wool socks off on a brand refresh. And, we’re really excited to share with you all the shiny new things which we hope will make your shopping experience even more enjoyable.

We hooked up with clever branding consultants, Design by Gray, to give Rufford’s Country Lifestyle a brand new brand identity. We sat down and identified our purpose and how we want you to feel when you shop with us, whether that be online or in store.

Inspired by our passion for providing stylish and practical clothing which help our customers get the most from their country lifestyle and the quality designer brands we offer, our new look takes inspiration from heritage textile designs, such as tweed, creating a distinctive visual identity that strikes a balance between the modern and traditional style.

Once we had a clear brand purpose and our renewed identity, we set to work building our shiny, slick, state-of-the-art new e-commerce website, designed to deliver the same great shopping experience and customer service we offer our in-store customers, to our online customers.


Our brand and website look and feel may have changed, but we have all the same great designer fashion-led brands (and even some new ones) inspired by the country alongside heritage brands who have been crafting clothes fit for country life, on both a fashionable and functional level, for hundreds of years.

When it comes to living, working and playing in the countryside, our first-hand experience tells us that only the very best quality clothing and materials will do. And, whether you’re a trendsetter or a traditionalist, we’re here to help you find the right pieces for living your country life in style.

We hope you enjoy shopping with us and exploring our new website.


Warm wishes
Becky and the Rufford’s Team

P.S. Please bear with us as things settle in. If you experience any issues while shopping online, do let us know. Just email us at info@ruffords.co.uk